Real or Subtle Viral Marketing?

Disney may have a hand in this fantastic marriage proposal on Main Street USA. Note the professional production, the multiple camera set-ups at high angles, the mikes, the sound system and the Disney-esque couple. How could this guy pull this off so flawlessly without some help from Disney. Even the song lyrics were right in line with Disney's brand messages. And was the girlfriend in on it?

Whether it was authentic or planned, it's a pleasure to watch - and it's generating lots of buzz on web video sites and blogs. Nice job, Disney.

Mobile Apps - Now With Tracking Metrics!

Mobile devices are acting less like phones and more like media. Now there are companies that embed into your mobile device app to track usage, just like an Omniture or AC Nielson tracks usage. Here are a few takeaways from one of these companies, Pinch Media...

1. Only 20% of app users come back to use it the second day
2. Paid apps retain users longer than free apps
3. Free apps supported by ads are likely to collect an average $8.75 CPM
4. Certain apps that cater to niches can command better ad rates than average

Pinch's overall conclusion is that unless your app scream's "free", sell it.