Apple is producing not only some of the best consumer products in any category, but also some of the best advertising.
- Get a Mac Campaign: Widely popular on TV and Youtube. The campaign has boosted the careers of both Justin Long (Mac) and John Hodgman (PC). Here's an especially clever incantation of the campaign for the web that appeared on CNet's Vista page.
- iPod: Lush, loud and vibrant, iPod ads are still the most eye-popping images on TV. I noticed that when an iPod ad comes on the screen at the gym, everyone on treadmills starts running to the beat.
- iPhone: Simple ads that demonstrate iPhone's features in stark simplicity. With a product this captivating you don't need bells and whistles in your ads.
These campaigns all feed seamlessly into Apple's brand promise of tech simplicity and design beauty, making a perfect circle. Apple is an example of being consistently good at whatever you set out to do.
