Seems Microsoft has finally taken enough punches from Apple's hugely effective "Mac versus PC" campaign. About time.
Microsoft's agency, Crispin Porterl Bogusky (Mini, Burger King, Coke Zero etc.) just launched the Mojave Experiment, a mini site showing focus group footage of what users think of Vista when they don't know it's Vista. A few things I noticed about this campaign...
1. It feels raw and scientific, a stark contrast to Apple's stylized ads
2. It subtly implies that Apple's not truthful when it criticizes Vista
3. It feels honest, and the users don't seemed coached or planted
4. It's in harmony with the Microsoft brand which seems silly when it tries to out-hip Apple
We'll see if this helps stabilize Vista's sluggish sales. My thought though is that Apple has had too much time to effectively brand Vista as broken, slow and frumpy.
Microsoft's agency, Crispin Porterl Bogusky (Mini, Burger King, Coke Zero etc.) just launched the Mojave Experiment, a mini site showing focus group footage of what users think of Vista when they don't know it's Vista. A few things I noticed about this campaign...
1. It feels raw and scientific, a stark contrast to Apple's stylized ads
2. It subtly implies that Apple's not truthful when it criticizes Vista
3. It feels honest, and the users don't seemed coached or planted
4. It's in harmony with the Microsoft brand which seems silly when it tries to out-hip Apple
We'll see if this helps stabilize Vista's sluggish sales. My thought though is that Apple has had too much time to effectively brand Vista as broken, slow and frumpy.
