Insane Pepsi Logo Research

When I worked at 3M doing marketing for Post-it Notes we spent over 1 year researching a design for a new Post-it Note brand mark. I thought that was pretty intense, but it ain't nothing compared to the planning that apparently went into the new Pepsi brand mark.

Below is video and some screen grabs from their brand planning document. Yes, they really did manage to weave in the earth's magnetic fields, nature's Golden Ratio (1.618033) and the expansion pace of the universe.

.....or you could just rip off Barack Obama's campaign logo.