Thursday, April 10, 2008

Andy Warhol 2.0


Andy Warhol 1.0 is obsolete. We've moved beyond everyone getting 15 minutes of fame and now you just need to be famous to 15 people. Media fragmentation, blogs and social networking like MySpace and Facebook create a new definition of fame where millions are "famous" to their own inside guild of friends and fans. The site http://www.justin.tv/ lets you broadcast every minute of your life to people who don't have one.

And even fame, in the traditional Brad Pitt, Jennifer Alba sense, is losing value. No longer are Hollywood A-listers a guarantee of box-office bonanzas. Just ask Colin Farrell (Alexander), or Halle Berry (Catwoman) or Lindsay Lohan (I Know Who Killed Me). America is smitten with Hollywood’s scandals in rehab more than Hollywood’s talent on the screen.

So I suppose the good news is everyone has a shot to be famous in their own little sphere. The bad news is, everyone has a shot to be famous in their own little sphere...and it's getting pretty loud out there.