Have you noticed it too? The Happy Mass Market Consumer of the 1950's and 60's morphed into the Jaded, Beaten-Down, Skeptical Consumer of 2008? I suppose 58 years with the Marketing volume knob cranked to 11 has made us just a little tone deaf.
People are tired of the same old interruption marketing model, as in "We interrupt this program to bring you..." "Here's a billboard to interrupt your view of the city" and "Sorry to interrupt dinner with this phone call, but we thought you'd really like to know about...".
Tryvertising is an emerging marketing trend that doesn't rely on interrupting you to get your attention. Instead, it uses technology, events and social networks to introduce products via sampling. Here are some examples from SpringWise of Tryvertising in action...
People are tired of the same old interruption marketing model, as in "We interrupt this program to bring you..." "Here's a billboard to interrupt your view of the city" and "Sorry to interrupt dinner with this phone call, but we thought you'd really like to know about...".
Tryvertising is an emerging marketing trend that doesn't rely on interrupting you to get your attention. Instead, it uses technology, events and social networks to introduce products via sampling. Here are some examples from SpringWise of Tryvertising in action...
- Fireplace maker opens restaurant full of fireplaces.
- Reaching moms via word of mouth in Australia.
- Free commuter shuttle service with products on the bus.
- Taste strips in magazines that dissolve on your tongue.
- Beauty and Fashion samples in a tube, delivered to your door.
