Monday, June 16, 2008

Don't Play Hard To Get With Your Customers


Some businesses make money by acting too busy for you. Think a trendy night club whose popularity grows as the line grows, wedding planners that can't quite fit you in this month, or a restaurant that's already taking reservations for August. Sometimes scarcity makes customers want you more.

But for most types of businesses, it helps to be eager. Eager to win your business and eager to impress right off the bat.

I'm a new landlord and recently needed to run a background check on a potential tenant. I called a local screening firm and was nonchalantly told by the woman answering the phone that she was eating lunch and would call me back. A little irritated I agreed and waited for a return call. After almost 3 days, they finally got back to me but of course it was too late and I'd already found another service.

Showing customers that you are eager and excited to help goes a long way. Everyone wants to feel wanted, especially your customers.