To help curb food price gouging, the Italian government has turned to the ultimate information dissemination device for grocery shoppers…mobile phones.
A shopper can text “bananas” to short code 47947 and get an instant SMS reply listing average banana pricing in their area at different types of stores. The system sends price info for various fruits, meats, veggies, dairy products and fish.
If governments recognize mobile as an effective product info service for on-site shoppers, marketers should too.
A shopper can text “bananas” to short code 47947 and get an instant SMS reply listing average banana pricing in their area at different types of stores. The system sends price info for various fruits, meats, veggies, dairy products and fish.
If governments recognize mobile as an effective product info service for on-site shoppers, marketers should too.
