Among the most important differences that separate us from the animals are 1) A frontal lobe and 2) Opposable thumbs. Learning to use your frontal lobe is, in my opinion, the most powerful marketing tool you have.
Your frontal lobe manages imagination and predicting the future. It's your frontal lobe that predicts that anchovy ice cream is a bad idea. You don't have to taste anchovy ice cream to know it's a bad idea, you just know it is because your frontal lobe tells you it is.
· Steve Job's frontal lobe predicted that people want simple, beautiful technology.
· Herb Kelleher's frontal lobe predicted that people want a low-cost, no-frills airline.
· Art Fry's frontal lobe predicted that people need a way to stick notes anywhere.
· Dean Kamen’s frontal lobe predicted that urbanites everywhere would ditch their cars for a Segway scooter. He should stop taking his frontal lobe so seriously.
I'm not claiming to be a Steve Jobs or a Herb Kelleher, but my frontal lobe is telling me that mobile marketing will one day be bigger than web marketing. It will be the third screen of media. It's targeted. It's efficient. It's permission-based. It's timely (point of sale). It's viral. It's personal. It's measurable. And as long as the mobile operators keep spammers and other marketing mercenaries out, it will be widely accepted by consumers (it already is in Asia and Scandinavia).
That's why I'm using my frontal lobe to predict how mobile marketing and research can energize the campaigns of my clients. And since my clients and I all have opposable thumbs too, we've already accomplished some good work in this area.
Your frontal lobe manages imagination and predicting the future. It's your frontal lobe that predicts that anchovy ice cream is a bad idea. You don't have to taste anchovy ice cream to know it's a bad idea, you just know it is because your frontal lobe tells you it is.
· Steve Job's frontal lobe predicted that people want simple, beautiful technology.
· Herb Kelleher's frontal lobe predicted that people want a low-cost, no-frills airline.
· Art Fry's frontal lobe predicted that people need a way to stick notes anywhere.
· Dean Kamen’s frontal lobe predicted that urbanites everywhere would ditch their cars for a Segway scooter. He should stop taking his frontal lobe so seriously.
I'm not claiming to be a Steve Jobs or a Herb Kelleher, but my frontal lobe is telling me that mobile marketing will one day be bigger than web marketing. It will be the third screen of media. It's targeted. It's efficient. It's permission-based. It's timely (point of sale). It's viral. It's personal. It's measurable. And as long as the mobile operators keep spammers and other marketing mercenaries out, it will be widely accepted by consumers (it already is in Asia and Scandinavia).
That's why I'm using my frontal lobe to predict how mobile marketing and research can energize the campaigns of my clients. And since my clients and I all have opposable thumbs too, we've already accomplished some good work in this area.
