Thursday, July 17, 2008

Innovating Through a Sticky Problem


You can innovate anywhere, on anything. Take the peanut butter jar. That's a pretty mundane item; it's been around forever. And we've also been frustrated forever because you can never quite get that last ooze of peanut butter with your knife way down in the corners of the jar.

Well, someone came up with a pretty good idea to make the peanut butter jar better. Why not put lids on both sides so you can open the bottom and get the last bit out?

Just goes to show you can make anything a little better when you apply some creativity and reinvent from scratch.