TiVo sure threw a big rock into the still waters of TV network advertising.
With fewer people watching "live" TV, your friendly neighborhood TV network has decided to follow you around whether you want it to or not. Public video monitors are popping up all over to make sure you don't miss a golden chance for someone to sell to you.
Pumping gas? Introducing ShamWow! Going up to the 45th floor? Lose weight with Nutrisystem. Catching a cab downtown? Refinance your mortgage!
And this is impressive....now they're embedding TV ads into your magazines (watch this clip)!
I'm a marketer, and I love marketing. But sometimes I think we marketers won't be happy until each of us can beam our USP directly into the frontal lobe of every earthling with a checking account.
About Me
- Justin Ethington
- Low-Flying Panic is written by Justin Ethington, a perpetual student of marketing and trends who is blessed with poor memory, making each re-discovered insight a surprise every time.
Justin Ethington
Market Research, Mobile Device Marketing, Customer Acquisition, Branding
801-209-4879
justin09**at**voltmarketing.com