This presentation is definitely worth your time - Rory Sutherland talks about how human happiness is based on our perceptions, not directly in a change in reality. Therefore, why do we work so hard to change reality when all we need to do is alter our perceptions for the same result? If you read the Wired Magazine article recently about placebos you'll understand what he means.
About Me
- Justin Ethington
- Low-Flying Panic is written by Justin Ethington, a perpetual student of marketing and trends who is blessed with poor memory, making each re-discovered insight a surprise every time.
Justin Ethington
Market Research, Mobile Device Marketing, Customer Acquisition, Branding
801-209-4879
justin09**at**voltmarketing.com